“For Commonwealth Care Alliance, there wasn’t one message that carried the day, but rather a focus on providing as much education as possible to our members who are dually eligible for Medicare and Medicaid and have significant medical, behavioral health and social needs. CCA members are high-risk for COVID-19 complications, not only because of their health needs but because many face other unique challenges—such as being homebound, having language barriers and lacking a strong social support system,” says Melinda Karp, Senior Vice President of Consumer Partnership.
“Through phone calls, telehealth visits, person-to-person outreach, and digital content, we shared the facts and resources our members needed to understand the importance of the COVID-19 vaccine to their overall wellbeing.”