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CCA’s Chief Marketing Officer Sarah Garrity discussed the importance of the consumer voice in marketing campaigns 

“At Commonwealth Care Alliance, we look beyond the traditional healthcare landscape to consumer-centered market leaders raising the bar on customer engagement and experience, brands such as Amazon or Apple,” CCA Chief Marketing Officer Sarah Garrity told Becker’s Health IT about CCA’s marketing strategy. Garrity noted that the authentic consumer voice plays an integral role in CCA’s marketing campaigns, with plan members featured prominently across all communications.

CCA Media Contact