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Melinda Karp, SVP of Consumer Partnership at CCA and Executive Director of the Center to Advance Consumer Partnership, sat down with Modern Healthcare to discuss best practices for engaging consumers in the development of new programs, products, and services.

Melinda also discussed the skills, leadership, investments, and commitment required for any organization to launch successful consumer-partnership initiatives.

 “Just about every organization out there, particularly those that care for people with complex health and social needs, have either embedded implicitly or explicitly in their mission, the need to be authentically patient- or consumer-centered. The key, though, is translating that passion that comes from the mission into creating a business model that incorporates those voices. Invest with the same level of commitment that you invest in other parts of the organization.”

CCA Media Contact

Conor Yunits