“Here at Commonwealth Care Alliance, we’re building our brand reputation as a national leader in caring for populations with significant needs. I believe a product is something you buy whereas a brand is a bond. It is the connection you create with your customers when you make an important promise…and keep it. CCA’s brand promise is tied to our mission, ‘innovating, coordinating and providing highest-quality, individualized care’ that supports members’ and patients’ desire to stay at home, in their community, for as long as possible. We sum it up as ‘uncommon care’ in our marketing communications.”